ABOUT US

a rich life isn't all about money.

But it sure helps.

Your rich life is yours. Not your parents'. Not your friends'. Not ours. Yours. It could mean owning a yacht. Or it could mean having the time freedom to be at your child's game. Maybe it's both?

Whatever your rich life looks like, it should be lived abundantly, with intention and joy. We believe the best way to fund your rich life is by owning a business. Most small business owners don't feel rich though. And we're here to change that. 

We offer solutions that help you make strategic decisions in your business and life that will grow your wealth and make you a Rich CEO - allowing you to freely spend time with your family and roam around the world - stress free.

our vision

A future where parent entrepreneurs own their time, creating the space to raise the next generation of healthy, happy, and successful adults—empowered by wealth, freedom, and purpose.

Our Mission

Our mission is to help 1,000 parent entrepreneurs achieve financial freedom and time independence within the next 3 years. This means enabling them to:

 Achieve consistent, passive income that covers at least 50% of their living expenses, allowing them to work less and earn more.

Take at least 4 weeks of uninterrupted family time per year, without sacrificing business revenue or growth.
Implement tax strategies that save them 20% or more on their annual taxes, creating more cash flow for their business and family.
Increase their net worth by 25% or more in the first year of working with us, through a combination of investments, debt elimination, and wealth-building strategies.

Niya Champaneria - Founder/CEO

OUR FOUNDER

I got into business for myself years ago with the dream of time freedom and traveling the world. What I found was that building a business while being a parent was harder than it sounded and I ended up struggling for years.

I focused on all the things most business owners focus on: driving revenue, getting clients, branding, etc. I focused on making money, but completely overlooked keeping and growing that money. I didn't understand how to actually be the CEO of my business instead of simply working my business.

The Rich CEO aims to help every parent entrepreneur live and work with ultimate freedom and financial stability so they can spend more time with their family and explore the world.